Much like many others, my adventure into UX has been quite the maze. I kicked off my bachelor's studies in industrial engineering—a major that throws a little bit of every engineering field your way and loads you up on the importance of optimization, efficiency, and always keeping the big picture in mind when tackling a problem.

For my master's, I made a switch to the information technology management field to explore the softer side of product development. This marked the initial step that paved the way for my journey into UX as I did my master's thesis on technology adoption.

My PhD was all about UX; my research was on UX dimensions and UX evaluation tools, leading to the development of four social scales that are now part of the UEQ+ modular framework. During my studies, I performed a systematic literature review, conducted interviews, designed and collected surveys, held usability studies, facilitated focus groups, designed low and high-fidelity prototypes, and participated as a UX expert in heuristic evaluations.

My Background

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Life outside the work

First of all, I am a technology nerd. I enjoy learning all about the latest technologies and interacting with new products as soon as they hit the market. One of the reasons I like the field of UX is that I can have a tangible impact on other people's lives by being a member of a team that develops new software and hardware products.

Moreover, it excites me to pay attention to details, create something out of nothing, make things pop out, or capture a moment that others might miss. For that, I enjoy photography and building LEGO.

And let's not forget the thrill of video games and board games. Whether working together in a cooperative game or battling it out in a competitive one, both are great pleasures for me. I can't get enough of gathering with friends for a gaming session.

Get in touch

I am interested in collaborating with you to make great designs. Please fill out the form or send an email to mortazavi@outlook.com